Patrice DAVID
Driving License
Paris area France
Professional Status
Project initiator
Available
About Me
I Like
• Meet, with enthusiasm,
customer needs, it’s a source of
great satisfaction
• Developing new markets,
adapt myself, exchange,
, going from nothing to everything
• Share with different people,
motivate & transmit, give me
the energy
• Work effectively within a team &
ability of function autonomously
• Meet, with enthusiasm,
customer needs, it’s a source of
great satisfaction
• Developing new markets,
adapt myself, exchange,
, going from nothing to everything
• Share with different people,
motivate & transmit, give me
the energy
• Work effectively within a team &
ability of function autonomously
EMEAI Head Marketing, Communication and Business Development
AMD - ATI Europe
November 2001
to January 2010
Full-time
London
United Kingdom
- Identified & developped « Designs Win » in a highly competitive market. Managed hard/soft. platforms sales
- Demand generation: Forbes 2000. Management of an international team: 10 peoples. Received 2 Awards
Detailed Description
- Managed sponsorships (Ferrari F1/ R. Barrichello - Monaco Grand Prix, worldwide visibility & coverage)
- Sold to Ferrari 50 servers & 800 PC (2007). Facilitated partnership on laptops with their brand: 5K/month
- Spearheaded Marcom, developed messages/contents to the region (WP, Slides, Webinar, Social Media)
- Orchestrated events & product showcase (Cebit, MEDPI). Raised brand profile (Turion™: 82% acceptance)
- Developed ASP by 12% & AMD market share, from 1% in 2001 to 25% 2008 (38% France, IDC sources)
- Spokesperson to analysts, press (TV, radio, print). Adapted digital campaign (Display SEO, PPC +52%)
- Implementing strategy, managed mix, plans of actions, launches & budgets (+/- €1M, ads & sponsorship)
- Evangelized & drived partnerships & Alliances (Vodafone: stores opening; Microsoft: Windows 7 launch)
- Coordinated relationship with partners (Symantec, VMware), triangled with clients (Satisfaction Rate 78%)
- Developed & executed programs, drived demand/revenue to retail, (DSG, Auchan, Carrefour, Lidle, Cora)
- Made business case to key OEMs decision-makers (HP, Dell, Acer, Samsung). From 3 to 28 OEMs in 4 y.
- Tenders won (2006) to deliver 195K computers for € 70M to french schools (Ministry of Education)
Company Description
AMD Europe / Subsidiary of Advanced Micro Devices USA
Processors, chisets & ATI graphics card
AMD
16 000 employees worldwide (2 800 in Europe)
Turnover : € 5,8 Milliards (Europe represent 55%)
Processors, chisets & ATI graphics card
AMD
16 000 employees worldwide (2 800 in Europe)
Turnover : € 5,8 Milliards (Europe represent 55%)
Company website